

SHC
Improve Your Hospitality Business. Increase Revenue. Reduce Costs.
Hands-on hotel and holiday-let consultancy for owners who want better performance and greater profitability.
Fractional H.O. helps independent hotels, holiday lets and hospitality businesses improve revenue, control costs and strengthen day-to-day operations.
From revenue management and pricing strategy to sales, operational improvement and financial forecasting, we work alongside owners to identify what's holding the business back — and put practical solutions in place.
Already operating a hospitality business but feel it should be performing better?
Strategic Support for Hospitality & Leisure In Yorkshire & The North East
Revenue & Profitability
Optimising pricing, room rates and promotional strategies to increase revenue.
Financial Management
Providing forecasting, budgeting and financial oversight to help businesses improve profitability.
Operational Improvement
Improving staffing structures, streamlining systems and processes, managing supplier relationships, overseeing housekeeping standards and ensuring compliance, while enhancing the overall day-to-day running of your business.
Growth & Turn Around
For businesses that are underperforming, newly acquired, struggling with cash flow or preparing for sale.
Proven Hospitality Results
SHC has supported hospitality businesses through operational restructuring, revenue strategy and business turnaround.
Below are two examples of measurable improvements delivered in real venues.

Murphy's Stays
Three charming properties scattered across Northumberland with the main revenue generation through blue collar long stays.
SHC implemented a structured revenue strategy, expanded marketing channels and developed a broader distribution approach to attract new customer segments along with securing cleaners and suppliers.
Result:
• Ebitda profit in month 1
-
Net profit in month 2
-
3 properties succesfully adding to cash flow

Arlington House
A seven-bedroom apartment hotel that had recently undergone renovation but was struggling to achieve projected revenue and maintain financial stability.
Fractional H.O introduced structured revenue management, opened new corporate and leisure sales channels and implemented tighter operational cost control.
Result:
• Sales increased by over 50% year-on-year
• Payroll costs reduced from 25% to 16%
• Property positioned successfully for sale

OUR ADDRESS

Experienced Hospitality Leadership Without the Full-Time Cost
Running a hotel, guesthouse or holiday-let business involves much more than looking after guests. From managing people and overseeing daily operations to driving revenue, controlling costs and maintaining profitability, the demands on owners can be considerable.
However, not every hospitality business needs, or can justify, the expense of employing a full-time General Manager or senior management team.
SHC provides experienced hospitality leadership and commercial management on a flexible basis, giving owners access to the knowledge, expertise and practical support they need, without the commitment and overhead of a full-time senior appointment.
We work alongside owners and existing management teams to take responsibility for improving business performance, strengthening operational standards and maximising profitability.
Whether you need regular management support, additional commercial expertise or someone to take control of a specific operational challenge, we provide a flexible solution built around your business.